10 great ideas for healthcare design innovation

The Mayo Clinic’s Transform conference is where design meets healthcare.

(The result of that equation, by the way? Innovation.)

It’s an event that’s right up SmartPlanet’s alley, of course, but we weren’t able to attend the show in Rochester, Minn. this year. (True to our name, we’re based all over the planet, but somehow Minnesota escapes us.)

But with Twitter, we can get all the good stuff with none of the fat. We’ve been watching and listening and culling the best ideas from the show, and we’ve got a roundup of tweets that are simply brimming with intelligence.

Our favorite 10 quotes from the show (edited by us for clarity):

1. Women are at a disadvantage with cell phones; vibrate mode & purse storage are incompatible. We must design for real humans. — Steelcase CEO Jim Hackett (via Laura Martini)
2. We don’t have enough land in the United States to grow five servings of fruits and vegetables for all. — Dondeena Bradley, Vice President, Global Design and Development, Nutrition Ventures, Pepsi (via Beth Comstock)
3. The two words that kill innovation: “Prove it.” We don’t need to be massively scientific all the time.  – Roger Martin, Dean, Rotman School of Management, University of Toronto (via Ben King)
4. Healthcare is a business issue, NOT a benefits issue. — Paul Grundy, global director, IBM Healthcare Transformation (via Core77)
5. The future of health is not curing the sick, it is in creating little miracles of wellness in our everyday lives. — Journalist John Hockenberry (via Susannah Fox)
6. We all, in some way, are designers. — graphic designer Bill Drenttel (via Shawna O’Reilly)
7. Small investments in time and money can make big changes in outcomes. — graphic designer Bill Drenttel (via Randy Schwarz)
8. It’s not about the trauma. It’s about what happens next. — Journalist John Hockenberry (via Albert Shar)
9. The future is already here. It’s just not evenly distributed. — Doblin CEO Larry Keely (via David Goldsmith)
10. Fear of perishing is the No. 1 reason purchases of fruits and vegetables aren’t where they should be. (via Mayo Clinic)

For more intelligent tweets during the event, check out the #txfm11 hashtag.